Shane Smith (Managing Director) founded In Front in 2012 after a successful career in Commercial Finance with a multinational financier. The business started out as a finance broking & consulting business and it soon became apparent that there was a gap in the market in which businesses were struggling to secure the assets they needed. Factors included tight bank policies, historical issues affecting credit files, quick-growing businesses requiring equipment, and many more examples.
Out of a strong desire to help a customer whose situation was challenging but had merit, Shane agreed to purchase an excavator (a piece of equipment) and rent it to the customer. From small beginnings, good things grow. That was the start of our Equipment Rental product and in the years since we have assisted many customers with their equipment requirements.